‘Nation’. What does this word mean to you?
Ask this question to generations of UK clubbers and they will tell you – it refers to the iconic Liverpool nightclub that was home to the legendary club night Cream.
Nation stood alongside giants of the club scene such as Haiçenda, Fabric and Turnmills as one of the pre-eminent nightclubs in the UK, and, as evidenced by the 1000s of international visitors these clubs welcomed, the best of the UK rivals the very best in the world.
The world-renowned club night Cream became synonymous with Nation, hosting weekly parties from 1992 to 2002. When the weekly parties stopped, Cream continued hosting hugely popular, always-sold-out, events every few months. Sadly, these events ended on Boxing Day 2015 as Nation was demolished for redevelopment in 2016.
Since 1998 Cream has had its own festival – ‘Creamfields’. The festival’s popularity is unparalleled within the dance scene and it has been duly recognised with numerous awards – including winning ‘Best Dance Event’ at the UK Festival Awards an amazing 8 times in the last 13 years.
With Creamfields celebrating its 20th year, organisers were keen to create something extra special… and their brilliant idea was to recreate the spiritual home of Cream and have Nation recreated on site! And so the idea of Nation#2 was born.
Realising this ambitious idea would require a partner that had the required structural expertise and experience and one that did not shy away from a challenge. Step forward Vantage Event Structures.
Approaching Vantage Event Structures with an initial concept, Cream Creative Director, Andy Owen provided both layout details and images of the original club. The dedicated creative team at Vantage then set to work designing a temporary structure that would mimic the club’s main room in every aspect.
Following the creation of 3D designs by Vantage, promotional materials were developed by Cream and posted out on various social media platforms - building huge anticipation among the Cream faithful prior to the festival. Various messages came in from excited clubbers who couldn’t wait to get back to Nation once again and dance like the old days.
In just ten days, Vantage’s highly skilled work force recreated the room, with a capacity of 1100 people, down to the smallest detail. Dimensions were exact, the mezzanine floor in place, colours were painstakingly matched and even Nation’s original giant mirror ball was salvaged and back in its old position. No stone was left unturned to give the organiser’s exactly what they hoped for – and hopefully a little bit more! Creamfields 2017 was of course a huge success and it’s safe to say that the rebirth of Nation added something truly memorable to people’s festival experience – as the many testimonies demonstrate.
To recreate a famous venue at a festival, to stay true to original plans despite the inevitable challenges and to meet and exceed our client’s expectations is something that we at Vantage Event Structures are very proud of. We feel that it is just this type of project that sets us apart and makes working with us on a project something exciting, rewarding and as low stress as event planning can be!
This project, from the planning stage, through the construction and to the final spectacular result, serves as a case study of who we are as a company. We set high standards, we integrate and innovate, we embrace resistance, we surprise and delight and above all we adopt a ‘can-do’ philosophy.
So, here’s to Creamfields 2018 – Let’s see if Nation will once again be rebuilt from the ground up!